Flower Cupid’s 2025 Mother’s Day campaign is taking a bold step forward with Shohei Miura as its star, combining heartfelt floral gifts with a series of exclusive prizes and a new commercial. Launched on March 4, 2025, by JFTD Flower Cupid and Flower Cupid Co., Ltd., the campaign seeks to foster deeper connections between families and the special moments of Mother’s Day.
As part of the campaign, Flower Cupid is offering a variety of exciting prizes. Customers who purchase flowers from Flower Cupid’s member stores or online are automatically entered into a sweepstakes. The grand prize features a personal touch, with one lucky winner receiving flowers hand-delivered by Miura himself. In addition to this unique offering, 946 other prizes will be up for grabs, including signed posters, Cheki prints, Amazon gift cards, and e-gift certificates for flowers and greenery. The sweepstakes will continue through May 5, 2025, giving participants ample time to join in the celebration.
Miura’s role goes beyond the sweepstakes. He is the central figure in the brand’s new commercial, which launched alongside the campaign. Set against a backdrop of clear blue skies, the ad embodies the joy and emotional depth associated with the act of giving flowers. The commercial features an original song titled Existence, composed by the renowned rock band WANIMA. The band’s evocative lyrics were chosen for their ability to resonate with people of all ages, capturing the emotional bonds between family members and the essence of Mother’s Day.
Known for its personalized service, Flower Cupid operates with nearly 4,000 member stores throughout Japan, ensuring fresh flowers are delivered directly from local shops to customers’ doorsteps. This service minimizes the environmental impact by avoiding long-distance deliveries and excessive packaging, furthering the brand’s commitment to sustainability.
The excitement surrounding the campaign has been amplified by the “#ThisYearFromMe” initiative, which saw nearly 20,000 social media participants guessing who would represent the 2025 campaign. Miura’s reveal sparked widespread enthusiasm, with many fans and customers expressing their admiration for the actor’s popularity and charm.
In-store, Flower Cupid will display special posters featuring Miura, enhancing the shopping experience and encouraging more engagement with the campaign. These visual elements serve as a reminder of the emotional significance of flower gifting, while also reinforcing the brand’s message of fostering connection through thoughtful gestures.
Beyond the commercial appeal, Flower Cupid’s campaign resonates deeply with the values of gratitude and emotional expression. Miura himself emphasized the importance of this sentiment during promotional interviews, sharing, “Mother’s Day is a time to reaffirm our appreciation for our mothers, even when we don’t always say it.” His heartfelt words align perfectly with Flower Cupid’s mission to nurture relationships through the act of flower gifting.
For more details about the prizes and how to participate in the campaign, customers can visit Flower Cupid’s official website. With the potential to increase engagement and enhance the flower-giving experience, the campaign is set to make a lasting impact on how Mother’s Day is celebrated in Japan.
As the campaign gains momentum, it’s expected to not only boost flower sales but also redefine the cultural experience of receiving floral gifts. With Shohei Miura leading the charge, this initiative is sure to influence the tradition of celebrating mothers for years to come.
